Senior Digital Marketing Specialist

Senior Digital Marketing Specialist

Our client, a leading player in the marketing sector, is seeking a dynamic Senior Digital Marketing Specialist to join their team. In this role, you will have the opportunity to shape the digital strategy and drive sustainable practices in the logistics industry. As a key member of the marketing team, you will be responsible for crafting innovative campaigns to enhance brand awareness, generate leads, and promote the adoption of cutting-edge zero-emission technology.

Your Responsibilities:

Develop and execute paid advertising campaigns across platforms such as Google Ads, LinkedIn, and Twitter
Manage and update the company website, ensuring optimal performance and incorporating edits from various teams
Implement SEO strategies to improve organic search rankings and drive targeted traffic
Continuously run and optimize the website for lead capture and conversions through A/B testing, landing page optimization, and user experience improvements
Create engaging social media content and implement strategies to grow the online community and engagement
Oversee email marketing programs, including list segmentation, campaign creation, and automation
Analyze performance data to optimize budgets, campaigns, and overall digital marketing ROI
Stay up-to-date with the latest digital marketing trends and identify new opportunities to extend the online reach
Monitor the online presence of the company brand across social media and other platformsYou Have:

Significant experience (3+ years) executing successful digital marketing campaigns, preferably within a start-up or similar setting
Demonstrated track record of driving results through paid advertising on platforms such as Google Ads, LinkedIn, and Twitter
Strong understanding of lead generation and sales funnel optimization tactics
Excellent analytical skills and a data-driven approach to decision-making
Proficiency with web analytics tools (e.g., Google Analytics) and campaign tracking
Familiarity with marketing automation and CRM systems
Ability to work independently, take ownership of projects, and adapt quickly in a dynamic start-up environment
Structured approach to prioritization, even in an iterative and changing environment
Excellent communication and collaboration skillsWhat We Offer:

30 Days Holiday
Employee Share Scheme
Sabbatical after 3 years!
5% Matched Pension
Free Quarterly Socials & Lunches
Annual Counselling Sessions
Wellbeing Day
Cycle to Work Scheme
Laptop
If you are ready to make a difference in the transport and logistics industry and join a purpose-driven startup, apply now